Burger King, Insane lawsuit
Have you heard of the Burger King Impossible Burger Ketchup Dispenser? Maybe not, but it may just change the way you think about food marketing. This is because not only did the creator of this product think of a marketing idea for a product that has already become very popular, but also one that has legal complications that could affect your business. So how does this affect you?
First of all, we need to understand what the lawsuits are all about.
The original complaint was brought forth by four men who claimed that the commercial implied that they could eat burgers without any problems. Then the commercial implied that because the ingredients were difficult to find that their burgers were unsafe. Both of those statements are not actually true.
The fact of the matter is that people do get sick from eating too many hamburgers.
That is a fact that is well-known. Additionally, the legal problem was not with the actual commercials themselves but rather with the wording used in them. You see, the company was trying to say that their burgers were safe, healthy meals that children should not be allowed to have.
As you can imagine, that caused quite a few legal issues.
It seems as if the litigators and attorneys from both sides came to blows. Yes, there were some differences in opinions but the underlying theme was this. Who is at fault for the mess? The company, of course, or are the litigators at fault? There was a lot of tension between the parties, which probably created the ugly litigation situation that has the lawyers working at their best.
You can blame the attorneys for coming to such an extreme point.
This is what these lawsuits are all about; creating a justification for what people feel is right and what people don’t. People, for the most part, have very strong emotions when it comes to issues such as this. In this case, both sides really needed to find a middle ground.
Once the legal issues settled, the lawsuits were dropped. Everyone was happy, including the kids. Then the owner of Burger King took action. He hired a bunch of lawyers and a bunch more to put their best foot forward. It appears that the lawsuits were blown out of proportion and that’s why they were dropped.
Now we are told that there is a legal team working on the case.
The lawsuits will resume soon; hopefully, a victory for all those who have been wronged. Who will be on the legal team? Well, John Lewis, is an acquaintance of mine, along with John Barron, who happens to be a partner in the firm. Also on the list is John Simpson, a former partner of ours who is now the president of a successful sports agency, along with David Pecker, who represented our company in the negotiations with the landlord.
Who do you think would win in this case? I wouldn’t worry about it. Barring for extreme circumstances, I’m sure either one of them will prevail. Who knows what exactly motivated those litigators to go so hard over the edge? Maybe it was because they love their jobs and want to do them well.